pro-Democrat Messaging Campaign  

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Rural Washington Billboard Project

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In 2026, Rural Americans United launched the Rural Washington Billboard Project to restore consistent civic engagement messaging in rural communities that have gone decades without sustained investment in voter outreach.

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Fifty years ago, much of Central Washington elected leaders from both parties and maintained strong civic participation. Over time, as outreach and organizing shifted away from rural communities, political engagement declined and representation changed dramatically. Today, many of these same communities face growing economic and social challenges while receiving little consistent encouragement to participate in the democratic process.

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Across Central Washington, residents often travel long distances between farms, small towns, healthcare providers, and regional centers. Billboards provide one of the few communication tools capable of reaching people every day where they live and work, ensuring civic messaging remains visible in communities often overlooked by traditional campaigns.

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Impact at a Glance

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• $225,000 invested during the 2026 election cycle
• Thirty billboard placements across key rural travel corridors in Central Washington
• Daily visibility reaching tens of thousands of rural residents
• Messaging designed to increase civic participation and voter engagement

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Why This Work Matters

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Many rural communities in Central Washington experience wages significantly below the state average, declining access to healthcare, and fentanyl related impacts occurring at disproportionately high rates. At the same time, voter turnout has declined, particularly among young voters and communities historically excluded from political power.

Latino and Indigenous residents make up a vital part of the region’s workforce, culture, and future, yet these communities are often underrepresented in voter outreach and civic engagement efforts. Without intentional investment, barriers to participation persist and inequities deepen.

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Advancing racial justice in rural communities requires ensuring that all residents have access to information, representation, and meaningful participation in the democratic process. Increasing voter engagement is one of the most effective ways to improve long term outcomes in education, healthcare access, economic opportunity, and community stability.

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Our Mission

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Rural Americans United works to cultivate a rural America where justice, inclusion, and informed voices prevail. By expanding civic participation across historically marginalized communities, this project supports racial and social justice through democratic engagement and representation.

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Our Long Term Commitment

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The Rural Washington Billboard Project was designed as a multi year effort to rebuild civic participation and help restore balanced representation in rural Washington. Billboard placements established in 2026 will continue supporting voter engagement through local elections in 2027 and into the 2028 presidential election cycle.

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Strengthening participation today helps communities shape leadership that reflects their needs and improves quality of life across the region.

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Looking Ahead

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As the program grows, Rural Americans United plans to expand billboard outreach into additional rural regions across Washington State, building a scalable model for advancing civic participation, racial equity, and inclusive representation in communities that have historically received limited investment.